CURRENTLY

ACT Group

PREVIOUSLY

BCG | TEDx | Several startups

BASED IN

Amsterdam, The Netherlands

Big corporate, solo freelance, in-house at a scaleup. Moving between them taught me how design actually works inside a company, and how to make it run better.

CURRENTLY

ACT Group

PREVIOUSLY

BCG | TEDx | Several startups

BASED IN

Amsterdam, The Netherlands

In-House B2B

Currently in-house at a sustainability scaleup. I led the rollout of the brand refresh, codified the visual language, and set up the brand portal. Lately my focus shifted to running creative ops for the design team, and automating parts of the creative process with AI.

Tech Startups

Solo designer across a few early-stage startups. Brand foundations, sales and marketing assets, web and social, core templates, merch and print production, all of it. Set it up to scale.

BCG

Designing sales decks, data viz, client-ready materials. Fast, under pressure, to a high standard.

Big corporate, solo freelance, in-house at a scaleup. Moving between them taught me how design actually works inside a company, and how to make it run better.

In-House B2B

Currently in-house at a sustainability scaleup. I led the rollout of the brand refresh, codified the visual language, and set up the brand portal. Lately my focus shifted to running creative ops for the design team, and automating parts of the creative process with AI.

Tech Startups

Solo designer across a few early-stage startups. Brand foundations, sales and marketing assets, web and social, core templates, merch and print production, all of it. Set it up to scale.

BCG

Designing sales decks, data viz, client-ready materials. Fast, under pressure, to a high standard.

WHAT I DO.

Brand identity & direction

The full identity: wordmark, type, color, voice, and the system that holds it together. Plus the creative direction to keep everything pointing the same way as the brand grows.

Rebrand for a global B2B scaleup

Brand identity & direction

The full identity: wordmark, type, color, voice, and the system that holds it together. Plus the creative direction to keep everything pointing the same way as the brand grows.

Rebrand for a global B2B scaleup

Brand identity & direction

The full identity: wordmark, type, color, voice, and the system that holds it together. Plus the creative direction to keep everything pointing the same way as the brand grows.

Rebrand for a global B2B scaleup

Creative operations

Request intake, traffic management, and capacity planning. I decide what the team takes on, what gets outsourced, and how it all ships on deadline without burning anyone out.

Creative ops for a global marketing team

Creative operations

Request intake, traffic management, and capacity planning. I decide what the team takes on, what gets outsourced, and how it all ships on deadline without burning anyone out.

Creative ops for a global marketing team

Creative operations

Request intake, traffic management, and capacity planning. I decide what the team takes on, what gets outsourced, and how it all ships on deadline without burning anyone out.

Creative ops for a global marketing team

Creative AI automation

The repetitive side of creative work is exactly what AI handles best. I'm building that into the workflow so there's more time for the fun part: the actual creative work.

AI-powered brand governance

Creative AI automation

The repetitive side of creative work is exactly what AI handles best. I'm building that into the workflow so there's more time for the fun part: the actual creative work.

AI-powered brand governance

Creative AI automation

The repetitive side of creative work is exactly what AI handles best. I'm building that into the workflow so there's more time for the fun part: the actual creative work.

AI-powered brand governance

Design & production

Campaigns, pitch decks, print and digital, generative AI. Senior execution for when things just need to get done.

Gallery

Design & production

Campaigns, pitch decks, print and digital, generative AI. Senior execution for when things just need to get done.

Gallery

Design & production

Campaigns, pitch decks, print and digital, generative AI. Senior execution for when things just need to get done.

Gallery

SELECTED WORK.

The work I'm proud of all in one place. Client, corporate and personal projects, just the visuals.

Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender

In-House B2B

Currently in-house at a sustainability scaleup. I led the rollout of the brand refresh, codified the visual language, and set up the brand portal. Lately my focus shifted to running creative ops for the design team, and automating parts of the creative process with AI.

Tech Startups

Solo designer across a few early-stage startups. Brand foundations, sales and marketing assets, web and social, core templates, merch and print production, all of it. Set it up to scale.

BCG

Designing sales decks, data viz, client-ready materials. Fast, under pressure, to a high standard.

Big corporate, solo freelance, in-house at a scaleup. Moving between them taught me how design actually works inside a company, and how to make it run better.

The work I'm proud of all in one place. Client, corporate and personal projects, just the visuals.

See More

Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender
Close-up of a yellow vintage car fender

Let's work together