Creative workflow architecture

AI CREATIVE AUTOMATION
WORKFLOW DESIGN
KNOWLEDGE ARCHITECTURE

This project is right now in progress. The marketing department is building a second brain, and I own the creative side: taking repetitive work off our creatives' plates, starting with brand governance.

This project is right now in progress. The marketing department is building a second brain, and I own the creative side: taking repetitive work off our creatives' plates, starting with brand governance.

COMPANY

ACT Group

ROLE

Creative Lead

COLLABORATORS

External AI Consultant (project lead)
UX/UI Designer
Product Marketeer

COMPANY

ACT Group

ROLE

Creative Lead

COLLABORATORS

External AI Consultant (project lead)
UX/UI Designer
Product Marketeer

PROBLEM

Brand checks eat creative time. That made governance the obvious place to start: repetitive, rule-based, and at least partly something a machine can do.

DECISIONS

Review, defined

Before automating a review, I had to write down what one actually is. Almost all of it turned out to be measurable.

The check moves upstream

Creatives run a pre-check before they submit.

The model finds, a person decides

Approval stays human. Every override feeds back, so the system gets sharper

DECISIONS

Review, defined

Before automating a review, I had to write down what one actually is. Almost all of it turned out to be measurable.

The check moves upstream

Creatives run a pre-check before they submit.

The model finds, a person decides

Approval stays human. Every override feeds back, so the system gets sharper

Get in Touch

This project is still taking shape. Contact me to learn more about it, or about other projects of mine.

Let's work together

mail@juliebruk.com

Platforms

Linkedin

Behance

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