IN-HOUSE
BRANDING
CREATIVE OPS
AI-AUTOMATION
FREELANCE
IN-HOUSE
CREATIVE OPS
FREELANCE
BRANDING
AI AUTOMATION
A senior design lead.
A senior design lead.
Set it up to last
I shape brand identities and build them to scale. I've defined the visual languages and translated them into brand systems: codified rules, a brand portal, and the templates that keep everything consistent.
Get hands-on
Senior doesn't mean I stopped making things. I still get hands-on when the work needs it: brand, campaign assets, print and digital, web, social, sales materials. Increasingly with generative AI. I've shipped solo as the only designer, and as part of in-house teams.
Keep it running
I've built and run creative operations for a design team: request intake, workflows, and project management. As the volume and complexity grew, that's what kept the work moving and shipping on time.
With ten years across in-house teams, tech startups, and consulting. I know how design actually works inside organizations and how to make it run better.
10 years of experience. I set the direction, make sure it scales, ship the work, and build the systems that keep it all moving.
Set it up to last
I shape brand identities and build them to scale. I've defined the visual languages and translated them into brand systems: codified rules, a brand portal, and the templates that keep everything consistent.
Get hands-on
Senior doesn't mean I stopped making things. I still get hands-on when the work needs it: brand, campaign assets, print and digital, web, social, sales materials. Increasingly with generative AI. I've shipped solo as the only designer, and as part of in-house teams.
Keep it running
I've built and run creative operations for a design team: request intake, workflows, and project management. As the volume and complexity grew, that's what kept the work moving and shipping on time.
RECENT PROJECTS.
Set it up to last
I shape brand identities and build them to scale. I've defined the visual languages and translated them into brand systems: codified rules, a brand portal, and the templates that keep everything consistent.
Get hands-on
Senior doesn't mean I stopped making things. I still get hands-on when the work needs it: brand, campaign assets, print and digital, web, social, sales materials. Increasingly with generative AI. I've shipped solo as the only designer, and as part of in-house teams.
Keep it running
I've built and run creative operations for a design team: request intake, workflows, and project management. As the volume and complexity grew, that's what kept the work moving and shipping on time.
Ten years across in-house teams, tech startups, and consulting. I know how design actually works inside organizations and how to make it run better.
Ten years across in-house teams, tech startups, and consulting. I know how design actually works inside organizations and how to make it run better.
Set it up to last
I shape brand identities and build them to scale. I've defined the visual languages and translated them into brand systems: codified rules, a brand portal, and the templates that keep everything consistent.
Get hands-on
Senior doesn't mean I stopped making things. I still get hands-on when the work needs it: brand, campaign assets, print and digital, web, social, sales materials. Increasingly with generative AI. I've shipped solo as the only designer, and as part of in-house teams.
Keep it running
I've built and run creative operations for a design team: request intake, workflows, and project management. As the volume and complexity grew, that's what kept the work moving and shipping on time.
TOOL STACK.
ABOUT.
SERVICES.
Brand Identity & System
Creative Direction
Creative Operations
Creative AI-Automation
Campaigns
Print & Digital Design
Pitch & Deck Design
Generative AI
Completely self-made. Every next role I grew into out of curiosity and a passion for growth. For me, design is about solving problems, and that's what I keep doing no matter the title or the day-to-day.
ABOUT.
Completely self-made. Every next role I grew into out of curiosity and a passion for growth. For me, design is about solving problems, and that's what I keep doing no matter the title or the day-to-day.