ACT Group brand portal
DIGITAL ASSET MANAGEMENT
INFORMATION ARCHITECTURE
CONTEXT
ACT is a global B2B decarbonization partner with around 300 employees. Marketing ships campaigns, events, and regional programs year-round, and more and more of our work comes from external creatives. Each of them needs onboarding: access to the guidelines, logos, and templates. Before the portal, that meant gathering files by hand, project by project, from SharePoint folders with no real version control.
APPROACH
I owned the project end to end. First, I defined the portal's job, since SharePoint wasn't going anywhere. SharePoint is for work in progress. The portal is for anything final, starting with the brand itself. Then the marketing operations manager and I audited every existing asset and built the taxonomy and permissions from it.
Once the structure was in place, I rebuilt the brand guidelines as a digital guide inside the portal. Half a year after kickoff, we launched to marketing. Later, we refined the taxonomy based on how the team actually searched and used the portal. About a year in, I rolled it out to the whole company.
